The ban aims to protect young people’s mental health and body image.
Cosmetic surgery clinics will be banned from promoting breast enlargement, nose jobs and liposuction to children, under plans announced by the advertising watchdog today.
The rules will stop adverts for cosmetic surgery during or around TV programmes and online content, either aimed at under-18s or likely to appeal to young audiences. It will mean that viewers of Love Island, the ITV reality show, will no longer see adverts for breast enlargement procedures.
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